The Ad Manager offered by Snapchat will be available officially from June (Businessinsider) this year. It will have all targeting options of Snapchat. Snapchat makes it easier to put ads with this Ad – Manager. This is a self-serve tool to buy ads from the mobile application. All the companies that do not want to but ads through third party ad providers can now purchase these ads without them.
Snapchat Ad Manager
Snapchat’s vertical video Snap Ads will now be available to buy through Snapchat Ad Manager (Techcrunch). This does away with the need to purchase Sponsored Lenses or Sponsored Geofilters. These can feature attachments like displaying a web page, playing a longer video or opening up Apple’s or Google’s app stores when people swipe up on the ad, though they can’t feature Snapchat’s article attachment
Advertisers can only buy Snap Ads through Snapchat Ad Manager, these ads can be targeted by using any of Snapchat’s targeting options, including the Facebook-like ones it introduced last year and the retargeting-lite ones it added last month. They can buy the ads based on the cost per thousand impressions (CPM) or use Snapchat’s goal-based bidding options. Snapchat Ad Manager can be used to monitor the ads’ performance which will encompass the number of people who swiped on the add.
This self-serve tool was being tested by Snapchat with many companies.
The advertisers of the following countries will have the opportunity to use this service testing from this month : United States, Canada, Mexico, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Luxembourg, Norway, Poland, Spain, Sweden, Switzerland, Netherlands, UK, Argentina, Australia, Brazil, Chile, Colombia, New Zealand, Peru, Saudi Arabia, Turkey, United Arab Emirates.
Google, Facebook, Twitter, Pinterest, and LinkedIn have their own self-serve tools. This ability to buy our own ads on a self-serve basis will help grow Snapchats advertiser base grow as it did in the case of Instagram. No wonder this service is garnering so much attention by advertisers.
Snapchat Mobile Dashboard
Advertisers will also be able to track their campaigns through a new section for advertisers in Snapchat’s existing app. This is the Snapchat Mobile Dashboard which is similar to Facebook’s Ads Manager app, but unlike Facebook’s version, you don’t have to download and use a separate app to check up on their campaigns. To go to these Snapchat Ads you have to go through the Snapchats mobile app.
Snapchat Business Manager
Many companies have their marketing team handling these ads that consist of different members responsible for them. Snapchat will soon have a Business Manager that will be used for having permissions to different teammates in the marketing team which will help to manage the ads and billing. This Manager tool will help the marketing team to effectively use their talent pool, allocating them different ad-accounts.