Let’s assume that you recently purchased a Lamborghini and everyone in your locality got to know about it. Now ask yourself, how do you think they got to know about this? Here are few possibilities:
- You must be the Mr./Mrs. popular within your locality or – BRANDING & VISIBILITY
- People would have come looking to witness your new car or – CREDIBILITY
- You decided to knock at the doors of people who would be interested to know about your new car – VIABLE MARKETING
Now imagine, this car as your business or a startup, in order to have a successful business, you need to have good visibility and a brand. When you become a brand, you gain credibility and people come looking for your business. And eventually, your business starts to give you the required ROI from your customers. How do you do all this? By investing in SEO (SEARCH ENGINE OPTIMIZATION)!
Have you wondered why there is so much to hype about the word ‘Organic’? that’s because everyone knows organic means pure and raw! So is organic SEO, it is a medium of generating organic traffic to your website as a result of unpaid search results.
You will be surprised to know some interesting facts and stats about SEO:
- 70% of the links clicked by the users are actually organic (searchenginejournal)
- 70-80% of users ignore the paid ads and focus mostly on the organic results (www.imforza.com)
- More than 50% of the users begin their search on a mobile device, this number is going to increase drastically (business2community)
- SEO leads have a 14.6% close rate compared to outbound leads around 1.7% close rate.
- 57% of marketer say SEO has the biggest impact on lead generation (https://www.slideshare.net/NewsCred/50-best-stats-presentation)
There are many more facts which stand strong for an organic SEO, but it is very important how we capitalize on these facts and implement an effective SEO strategy for your business with an online presence.
Let’s take an example of an e-commerce website which sells raincoats (www.rkdrubber.com) and this is exactly how SEO would help this business boom:
Visibility and Branding:
Ones you have launched your website, it is ready to be displayed to the World Wide Web, which means it would be visible in Google, Bing, or any other search engines. Visibility does not mean, being out there, somewhere.. visibility means that you are on the first page of these search engines when the user types to search “buy raincoats online”. Honestly, how many of you go to the next page of a Google search? Very few! that’s because when google pulls out the links relevant to your search query, it’s trying to provide you the best and the most reliable links available to help you buy your raincoat. From a business perspective, the more visibility you have, the more visitors you will gain and eventually, increasing your sales and revenue. SEO helps you achieve that.
Credible means to be able to believe, convince and persuade. For a user to believe that you are a good raincoat company, your business presence must be shown to the user on multiple forums/websites. This indirectly creates an image in a user’s mind that your business is large-scale and you know your customer’s needs. When you have made the user believe in your raincoat business, it will convince the user to buy raincoats from your website and when you convince them it will persuade more customers to buy from your website or mobile application even through word of mouth. From a business perspective, your credibility will always be in thin line if your product is not up to the mark, but SEO on the other side will help you reach that extra mile to attract more customers.
As stated earlier, SEO leads have a 14.6% close rate compared to outbound leads around 1.7% close rate. This is because SEO allows you to market your products to people when they are actually looking for the products your business provides. Your business becomes like a secret ninja who only appears when required and gives users the best result compared to other paid marketing channels. Ones they land into your website, rest is on you to convince the buyer that you are the best raincoat provider in the market. From a business perspective, organic marketing is an effective marketing strategy which will help you gain more for less.
Track your success:
This is the best part, SEO allows you to track all your valuable organic traffic through Google Analytics which is a free tool. Which means that you can track where your customers are buying from, what time of the day you get the most sales, the most viewed product on your website, which day during the week you sell more, you name it and you can track it. From a business perspective, this is an important aspect because it helps you make the right business decisions to help you serve your customers better.
We at Yawa Technologies (www.yawatechnologies.com) have always developed unique and industry standard websites and mobile applications which are fully SEO optimized for our clients. We have also been an expert in incorporating SEO strategies for startups and SMBs. Feel free to contact us for any SEO, paid marketing and social media marketing query.